Nooooooooooo, say it ain’t so!
Burger King has decided that putting a creepy plastic mask on a robe-wearing human body isn’t good for business. After declining sales, the world’s second largest hamburger chain has decided to end its advertising campaign featuring the King mascot and instead focus its advertising on the food itself, beginning this week with commercials for its newest avocado and cheese-bearing product.
Since advertising firm Crispin Porter + Bogusky began working with Burger King in 2003, the King has been at the forefront of their campaigns. In the “Wake Up With the King” series meant to sell the chain’s new breakfast sandwiches, for example, unwitting customers wake up to find the silent mascot lurking outside of their windows or next to them in bed. We’re guessing that the narrator’s raspy voice also didn’t help “appeal to [the] broader audience” Burger King spokesman Miguel Piedra says the brand wants to attract.
Burger King Mascot to be Retired
Burger King mascot out, California Whopper in: Fast food company to focus more on menu items in ads
Anarchy in the BK: Burger King mascot dethroned
Burger King Dethrones Its Creepy ‘King’ Mascot
Burger King Mascot Gets the Boot From Fast Food Giant
Burger King retires its royal pitchman
Farewell To The King: California Whopper, Not Mascot, Will Star In BK Ad
Burger King Fires the “King”Burger King Retires Creepy, Mute Mascot
BK drops the king, adds guacamole
Creepy mascot, we hardly knew ye!
An Open Letter to the Deposed Burger King, From Fork in the Road
Okay, so The King was a little creepy, but the commercials were awesome, cult classics! At least he wasn’t boring like showing 30 seconds worth of retouched pictures of highly stylized food that looks absolutely nothing like the mangled, defective product you actually get in the store. Boo, the King will be missed.
/I mean, damn, first McDonalds wipes out Ronald McDonald and now Burger King kills off The King, what is the world of Big Burger coming to, how long will it be before Wendy’s takes Wendy out back and shoots her too?
Filed under: Blog Entry Tagged: | Advertising, Advertising Campaign, Advertising Firm, Appeal, Attract, Audience, Avocado, Brand, Breakfast, Breakfast Sandwiches, Broader Audience, Burger King, Burger King Mascot, Burger King Spokesman, Business, Campaign, Chain, Cheese-Bearing, Cheese-Bearing Product, Commercials, Creepy, Creepy Plastic Mask, Crispin Porter + Bogusky, Customers, Decided, Declining Sales, End, Featuring, Focus, Food, Forefront, Hamburger Chain, Human Body, Isn't Good, Kills Off, King, King Mascot, Lurking, Mascot, Miguel Piedra, Narrator, Plastic Mask, Product, Raspy Voice, Robe-Wearing, Robe-Wearing Human Body, Sandwiches, Second Largest Hamburger Chain, Second-Largest, Series, Silent Mascot, Spokesman, The King, Unwitting, Unwitting Customers, Wake Up, Wake Up With The King