Farewell To The King

Nooooooooooo, say it ain’t so!

Burger King Kills Off King Mascot Commercials

Burger King has decided that putting a creepy plastic mask on a robe-wearing human body isn’t good for business. After declining sales, the world’s second largest hamburger chain has decided to end its advertising campaign featuring the King mascot and instead focus its advertising on the food itself, beginning this week with commercials for its newest avocado and cheese-bearing product.

Since advertising firm Crispin Porter + Bogusky began working with Burger King in 2003, the King has been at the forefront of their campaigns. In the “Wake Up With the King” series meant to sell the chain’s new breakfast sandwiches, for example, unwitting customers wake up to find the silent mascot lurking outside of their windows or next to them in bed. We’re guessing that the narrator’s raspy voice also didn’t help “appeal to [the] broader audience” Burger King spokesman Miguel Piedra says the brand wants to attract.

See also:
Burger King Mascot to be Retired
Burger King mascot out, California Whopper in: Fast food company to focus more on menu items in ads
Anarchy in the BK: Burger King mascot dethroned
Burger King Dethrones Its Creepy ‘King’ Mascot
Burger King Mascot Gets the Boot From Fast Food Giant
Burger King retires its royal pitchman
Farewell To The King: California Whopper, Not Mascot, Will Star In BK Ad
Burger King Fires the “King”Burger King Retires Creepy, Mute Mascot
BK drops the king, adds guacamole
Creepy mascot, we hardly knew ye!
An Open Letter to the Deposed Burger King, From Fork in the Road

Okay, so The King was a little creepy, but the commercials were awesome, cult classics! At least he wasn’t boring like showing 30 seconds worth of retouched pictures of highly stylized food that looks absolutely nothing like the mangled, defective product you actually get in the store. Boo, the King will be missed.

/I mean, damn, first McDonalds wipes out Ronald McDonald and now Burger King kills off The King, what is the world of Big Burger coming to, how long will it be before Wendy’s takes Wendy out back and shoots her too?

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Lion, It’s What’s For Dinner

Would you like fries with that? Eat it before it eats you!

Phoenix restaurant, Il Vinaio, serves lion burgers for World Cup despite controversy

Will it leave you roaring for more?

A restaurant near Phoenix is hawking a $21 “lion burger” in celebration of the World Cup — despite the controversy the burger is causing.

Il Vinaio restaurant in downtown Mesa has already received a bomb threat and more than 250 angry e-mails from animal rights groups across the country.

“We thought that since the World Cup was in Africa … that the lion burger might be interesting for some of our more adventurous customers,” said owner Cameron Selogie.

The lions, he added, were raised at a free-range farm in Illinois that is regulated by the U.S. Department of Agriculture.

“Most of them, when we tell them the facts, that this is farm-raised and it doesn’t hurt the endangered animals, seem pretty reasonable,” Selogie said of the customers.

Il Vinaio ordered 10 pounds of lion meat and mixed it with ground beef. The burger comes with spicy homemade chips and roasted corn on the cob.

The restaurant said it plans to serve 30 burgers by Thursday. Lion meat is uncommon but not illegal, said a spokesman for the Agriculture Department.

See also:
World Cup 2010: US restaurant to serve World Cup lion burgers
Mesa restaurant celebrates World Cup with controversial menu item
Lion Burger with Fries – Order Up! In Mesa, Arizona
Arizona restaurant serving lion meat burgers
Arizona Restaurant Serves Lion Meat To Mark World Cup
Arizona Restaurant Serves Lion Meat: World Cup Menu Item Draws Protests
Secondhand Lions: Arizona restaurant under fire for exotic World Cup burger
Death Threats For Lion Burger Restaurant
Hunting the lion burger butcher
Turns out there’s something fishy about this lion burger meat
More on that Arizona lion burger
Il Vinaio Restaurant

The “animal rights activists” really need to get over their bad old hypocritical selves. It’s called a food chain and it pays to be at the top of it. Lions are large carnivores, think of all the thousands of poor little feed animals’ lives that these people are saving by eating the lions.

/hmmm, I wonder if they taste like chicken?